Software is still to hard to use, and we're making it easy and inexpensive. UWA agrees, and they are working with us to make it easy for nonprofits to collect money through United eWay. Fundraising software just got a whole lot easier and much more convenient. Plus, the UWA doesn't partner with just anyone. We're pretty proud of this partnership!
http://biz.yahoo.com/prnews/050621/nytu079.html?.v=11
This leads to the question of whether online fundraising is effective or not. It can be, of course, but for so many nonprofits, it's not. Why? I suspect it's because nonprofits who make it work are committed to developing their support base--not their financial support base, but their topical support base. When you develop emotional and intellectual support for your mission, the money will come. This was true for the Dean campaign, Tsunami relief, and the 9/11 funds. Can it work for your mission?
I think so.
Mary Pat Donnellon has been with Mission Research, the maker of GiftWorks, since its early days, working in every area of the company before becoming CEO in 2009. She now gets to do all the things she loves: leveraging great technology to help nonprofit organizations become better and stronger. Mission Research is a sustainable company; Mary Pat enjoys doing her part by walking or biking to work (most days!). She is also sustained by working with her talented colleagues at Mission Research and the company’s thousands of customers and partners.
Follow The Conversation
0 comments have been made so far. Wouldn't you like to join the conversation?