GiftWorks 2006 has mass email capability built into it. Sending mass email to your supporters on occasion makes a lot of sense--it's a cheap way to communicate with your support base and can get them back to your website if the email is compelling enough. But how much email is too much? What email works well for you, and what fails? At what point do you become spam and lose their support? Email can be a terrible way to communicate with your donors if you use it just to ask for money or try to generate online donations. "Online donations" can be a smart, convenient tool, but only if you've nurtured relationships with your supporters. Email is a great way for building that support base if you use it correctly--and frugally. What's your opinion? Click Comments below to tell us.
I think doing the mass e-mail is great as long as you are acting responsibly by give your audience the ability to opt in or out of future mailings.
A few months ago I donated on-line to an organization I won't mention to help the Tsunami victims. There was nothing on their donation page about signing up for notices or anything like that. Now months later I'm still getting e-mails from time to time asking me to help out with a good cause. To me this is now spam as those e-mails don't even give me an option to be removed from their e-mail list.
GW2006 Rocks.
Paul Wesson
said on Aug 22 at 10:24AM
Here's what I've learned about fundraising in email:
1. Always give the recipient something to do.
2. That something should NOT always be give money. Try petitions, notes of support to front-line workers, things like that.
3. Don't send email newsletters. They really don't work.
-Jeff, who authors www.donorpowerblog.com
Jeff Brooks
said on Aug 23 at 2:52PM
regarding software how do you bypass spam so that email doesnt go in junk mail instead of inbox
james powell
said on Nov 12 at 5:34AM