Fundraising is really a combination of marketing and sales, and fundraising software like GiftWorks (hey, there's really nothing like GiftWorks!) is just a tool to ease, track, and analyze the process. We have sales and marketing budgets here at Mission Research, and we invest in a range of marketing activities.
One marketing focus is Direct Mail, which we use on occasion. Most of our customers use direct mail to reach out to their donors, usually in the form of direct appeals or fundraising event invitations. Now I'm not a direct mail fundraising expert, so I'm not going to have any really great tips.
Except one--go read Mal Warwick's tips. Mal's on our board of advisors and is a really great guy. Before he began advising us, I read a number of his direct mail books and applied what I learned to our own for-profit direct mail. Anyway, go check out his site--there's a lot of really useful tips and articles there. And then come back here!
Mary Pat Donnellon has been with Mission Research, the maker of GiftWorks, since its early days, working in every area of the company before becoming CEO in 2009. She now gets to do all the things she loves: leveraging great technology to help nonprofit organizations become better and stronger. Mission Research is a sustainable company; Mary Pat enjoys doing her part by walking or biking to work (most days!). She is also sustained by working with her talented colleagues at Mission Research and the company’s thousands of customers and partners.
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