Fundraising is really a combination of marketing and sales, and fundraising software like GiftWorks (hey, there's really nothing like GiftWorks!) is just a tool to ease, track, and analyze the process. We have sales and marketing budgets here at Mission Research, and we invest in a range of marketing activities.
One marketing focus is Direct Mail, which we use on occasion. Most of our customers use direct mail to reach out to their donors, usually in the form of direct appeals or fundraising event invitations. Now I'm not a direct mail fundraising expert, so I'm not going to have any really great tips.
Except one--go read Mal Warwick's tips. Mal's on our board of advisors and is a really great guy. Before he began advising us, I read a number of his direct mail books and applied what I learned to our own for-profit direct mail. Anyway, go check out his site--there's a lot of really useful tips and articles there. And then come back here!