November November 3, 2006

November. The end of the easy part of Fall, the beginning of the rougher part, the gray between oranges and whites. Holidays mean temporary generosity among the general population, and different expressions of generosity from the truly committed.

Get your mailings out before and after Thanksgiving. Make your appeals, frame them as shared missions. Show up at community events and holiday parties. Recruit those who share your mission and help them channel their desire to help.

Then give yourself a break. Refresh. Regroup. And don't forget to thank your donors!