November. The end of the easy part of Fall, the beginning of the rougher part, the gray between oranges and whites. Holidays mean temporary generosity among the general population, and different expressions of generosity from the truly committed.
Get your mailings out before and after Thanksgiving. Make your appeals, frame them as shared missions. Show up at community events and holiday parties. Recruit those who share your mission and help them channel their desire to help.
Then give yourself a break. Refresh. Regroup. And don't forget to thank your donors!
Mary Pat Donnellon has been with Mission Research, the maker of GiftWorks, since its early days, working in every area of the company before becoming CEO in 2009. She now gets to do all the things she loves: leveraging great technology to help nonprofit organizations become better and stronger. Mission Research is a sustainable company; Mary Pat enjoys doing her part by walking or biking to work (most days!). She is also sustained by working with her talented colleagues at Mission Research and the company’s thousands of customers and partners.
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