With clients across the US, Canada, and beyond, we have the pleasure of talking to hundreds of nonprofits of all different sizes and sectors every day. Certainly, it's no surprise to hear that many nonprofits, particularly in the US, are feeling pinched in the current economic environment. Energy costs and rising prices are affecting their own organizations directly, and also affecting their supporters, which in turn affects the organizations further.
Interestingly, we also find that many organizations are using these challenging times to look inward and examine how they can do their work better and more effectively. They want to work smarter, not harder, they seek to analyze and refine processes and strategies. They know they need to connect better with their supporters, and need to build the mutually beneficial and long-lasting relationships that are crucial to sustaining their missions in both the good times and the difficult times.
This self-study is leading many nonprofits to find GiftWorks. GiftWorks provides the tools for organizations to know their current and prospective supporters and to methodically manage and improve their relationships, which in turn, leads to more donations. Using GiftWorks can help nonprofits answer the key questions about themselves and their supporters. Who are people, companies, and funders who support us? What do they have in common? Why do they support us? Who else might be more likely to support us? Who used to support us, but has stopped? Who is giving increasingly more of their time and financial resources toward our mission? How can we improve struggling relationships and build upon strong ones?
So, how about you? Is the tough climate affecting your organization? Or isn't it? Are you doing anything differently? We'd love to hear your thoughts.
-Mary Pat Donnellon
