The Power of Simple September 29, 2009

When people ask us why GiftWorks is different than other software, we typically reply "because it's easy to use and it's very affordable."  These GiftWorks attributes are certainly differentiators.  We hear daily from organizations who invested (and continue to invest) large sums into fundraising software packages that no one really understands or can actually use.  We also hear daily of nonprofits struggling with the inadequacies of Excel as a donor management system.  We gladly welcome these organizations into our ever-growing community of GiftWorks enthusiasts (now more than 9,000 nonprofits across the globe!).

But GiftWorks is more than easy-to-use and affordable.  Why? How? Because we embrace the power of simplicity in everything we do. 

Software Design: In designing and enhancing GiftWorks, our team is constantly considering the intersection of functionality and simplicity.  How can we take important nonprofit activities, and make them less complex and easier to comprehend?  Instead of a building bucket of features, we've tried to consider how people think and work and to design the software intuitively around nonprofit work processes.  If you try GiftWorks, you will see that you can easily create a highly-targeted list and then flow right into a letter or an email to this list, or flow right into a highly-targeted report analyzing the data from this list. Very simple, very powerful.

Working with Customers: We respect our clients and prospective clients and do our very best to exude this in all of our interactions.  We recognize the critical work nonprofits perform in the world, often under the most challenging circumstances.  Bottom line: From sales to customer support, we strive every day to treat our clients the way we like to be treated. A simple concept with powerful potential.

Pricing:  Yes, GiftWorks is affordable. We believe that great software should be accessible to all nonprofits.  GiftWorks works very well for established, mature organizations, and it's important that those with smaller budgets can have the right tools too.  You'll also notice all of our pricing is available on our website - we have nothing to hide and want to make it simple for nonprofits to have all the information needed to make important software decisions.

Our Company:  GiftWorks is made by Mission Research, and we are a mission-driven team. We are passionate about creating simple, yet sophisticated tools to empower nonprofits to build and cultivate their community of supporters.  Most of us have worked in non-mission-driven environments and know we have something special at Mission Research. And like our nonprofit clients, we know it is a privilege to have work you truly believe in.  When you love coming to work every day, and you know your work is making a difference, is there anything more simple and powerful?