Have you checked out Idealware (www.idealware.org)? If not, you should! Laura Quinn and her team do a a wonderful job of keeping up with nonprofit software and make it very understandable and accessible to all who are interested - both techies and non-techies alike. They offer reports, articles and online seminars covering a variety of topics on a regular basis.
They have just published a new study on using social media to meet nonprofit goals: http://www.idealware.org/sm_survey/ that is both interesting and free. Here are some highlights of the findings (from Idealware):
- Generally, respondents felt social media channels were effective for enhancing relations with an existing audience and reaching out to new supporters, but considerably less so for raising money.
- Twitter was in the top three channels for every goal, and was considered the most-effective channel for reaching potential new supporters.
- Although Facebook was the most widely used tool by a considerable margin, and the one that those not yet using were most likely to start, it was seen as the most-effective only in terms of raising money-and then, only by a small margin.
- MySpace was not widely used, and ranked lowest for each of the three goals. LinkedIn was considered comparatively effective for fundraising, but lagged behind everything but MySpace for the other goals.
What is your experience with using social media to meet your goals?
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