John Jascoll, director of development and communications for YWCA Lancaster (PA), has a plan to accomplish all of this and more by cultivating 100 donors in a single season.
The YW is inviting 100 men and women to join its new donor club, the Empower Ring, by contributing $25 to fund a special project not covered by the YW's existing funding sources.
Rather than just making a small contribution,
the donor has a voice in the future of the YWCA.
Will the project be hiring language and hearing interpreters for women who have been sexually assaulted? Providing childcare subsidies to parents facing employment cutbacks? Purchasing new audiovisual equipment?
The club will gather at the YW on September 23 for a presentation on the potential projects and will vote on which one to fund.
John explains:
It's a perfect way for someone who wants to get involved in a helpful way, at a modest level, and yet have a significant impact as part of a group. Rather than just making a small contribution, the donor has a voice in the future of the YWCA.
The YW is promoting the Empower Ring on its website, by word of mouth, through mailings, and via local press and cable television. John reports that the publicity is attracting a steady stream of participants as the August 31 club-signup deadline approaches. The short window of opportunity to join adds a sense of urgency and is an incentive for donors to make their contributions right away.
If you'd like to join YWCA Lancaster's Empower Ring, visit www.ywcalancaster.org.
People like to be recognized for their donations and participation.
Fundraising Ideas
said on Aug 18 at 8:42AM