Would you blog? What would you blog about? Tech Soup has been chatting up blogging over at Net Squared, and a number of people in the nonprofit community have been pushing blogging as a way of building audience (some links on lwoer right of page). But not everyone is cut out for blogging.
Mom runs two nonprofits--one is a conservancy (Lake Makoma) and one is a fundraiser for the Nazareth Hospital. I think she should start a blog--she uses GiftWorks for tracking donors and Skype for international calls, so why not a blog? The cool thing it's not the tech that prevents her from doing it. It's time and inclination. She's a good writer and can figure out how to do it, but there's more to it.
Think of blogging as a conversation, and that conversation as reality tv, in a sense--the behind the scenes narrative of your nonprofit. Be engaging (not that I am on this blog, but hey, I'm boring).
Why blog? When you build that conversation, your audience grows. As your audience grows, so does support for your mission. Wanna try? I use Typepad here and Blogger over at my own blog. Dave uses DasBlog. They're free--go for it!
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Mary Pat Donnellon has been with Mission Research, the maker of GiftWorks, since its early days, working in every area of the company before becoming CEO in 2009. She now gets to do all the things she loves: leveraging great technology to help nonprofit organizations become better and stronger. Mission Research is a sustainable company; Mary Pat enjoys doing her part by walking or biking to work (most days!). She is also sustained by working with her talented colleagues at Mission Research and the company’s thousands of customers and partners.
